Prépublications

Strengthening the relationship between public administration and citizens is a key challenge for public sector modernization. This study examines the practices implemented by the Ministry of Economy and Finance (MEF) of Burkina Faso through a qualitative documentary analysis covering the period 2022–2026. The findings show that service digitalization, institutional communication, citizen participation, and service quality strengthen interactions between the MEF and citizens. However, governance constraints, limited institutional capacities, and change management remain significant challenges. The study highlights the strategic role of public marketing in fostering sustainable administration–citizen relationships and improving public sector performance.

All development actions of the States are generally carried out through public procurement, including public contracts, public service delegations, and Public-Private Partnerships (PPPs). While for the first two the funding is directly and almost entirely provided by the State budget, PPPs are partially or fully pre-financed by the private sector. Similarly, PPPs do not involve immediate payment upon the completion of the project that is the subject of the partnership. The observation today is that Public-Private Partnerships are particularly popular in countries, including those in development. This new form of public procurement consists of a partnership collaboration that increasingly solicits the contributions of the private sector by entrusting it with the (co)financing of a project, its design, implementation, and even its operation. Over the past decade, Burkina Faso has faced security challenges with psycho-economic-social and developmental consequences. Moreover, populations are becoming increasingly demanding regarding the satisfaction of their claims. "The State being a continuity," it is said, no government can therefore claim its technical and especially financial incompetence to evade its royal obligation to meet the vital needs of its citizens. It is in this perspective that PPP (Public-Private Partnership) intervenes as an alternative source of funding and optimal mobilization of the necessary international and national private expertise for development. For Burkina Faso, the government has been experimenting with public-private partnerships since 2013, building on a PPP development strategy from 2011 and a related legal and institutional framework (Law No. 020-2013). Thus, to promote the diversification of funding methods for…

This study falls within SDG Focus Goal 1: No Poverty — Target 1.2: By 2030, reduce at least by half the proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions; Target 1.3: Implement nationally appropriate social protection systems and measures for all, including floors, and by 2030 achieve substantial coverage of the poor and the vulnerable; Target 1.4: By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance. This study examines cash transfer programs and community reciprocity norms in Brazil and Kenya, two countries with different social protection histories, program designs, and cultural contexts of reciprocity. Brazil's Bolsa Família (2003-2021, replaced by Auxílio Brasil in 2021, now Bolsa Família reinstated 2023) is one of the largest conditional cash transfer (CCT) programs globally, reaching approximately 14 million families. The program conditions transfers on school attendance and health check-ups, and has been credited with significant poverty reduction, but also criticized for not addressing structural poverty and for potential erosion of community reciprocity (crowding out informal support networks). Kenya has implemented cash transfer programs including the Hunger Safety Net Programme (HSNP) for drought-prone areas, the Inua Jamii (Older Persons Cash Transfer), and the Orphans and Vulnerable Children Cash Transfer (CT-OVC), as well as…

The expansion of industrial gold mining in Burkina Faso has generated significant economic contributions while simultaneously producing profound human rights challenges for affected communities. This study examines the application of a human rights-based approach to Corporate Social Responsibility (CSR) in Burkina Faso's mining sector, analyzing the normative framework and identifying strategies for strengthening community rights and corporate accountability. Drawing on a qualitative methodology that synthesizes policy documents, company reports, civil society investigations, and academic analyses, the research reveals that while Burkina Faso possesses a robust legal framework—including the 2015 Mining Code's Local Mining Development Fund (FMDL) and international human rights commitments—implementation gaps persist. The study analyzes the contested implementation of the FMDL as emblematic of tensions between voluntary CSR and legal obligations. Companies have lobbied against the 1% turnover contribution while simultaneously using CSR to maintain their "social license to operate" and resist more demanding regulatory obligations. Canadian aid partnerships, while promoting resource decentralization, have been critiqued as "social engineering" projects that secure community consent rather than empowering rights-holders. The findings indicate that strengthening community rights requires moving beyond philanthropic CSR toward a human rights-based approach grounded in the principles of participation, accountability, non-discrimination, and empowerment. This entails legal and policy reforms, capacity building for communities and local authorities, enhanced corporate due diligence, and independent monitoring mechanisms.

The Cuvette Centrale peatlands of the Democratic Republic of Congo constitute the world's largest tropical peatland complex, storing an estimated 29 billion tonnes of carbon. Yet these globally significant ecosystems remain among the least studied and most vulnerable to environmental change. This study examines the integration of hydrological and ecological indicators for assessing peatland vulnerability in tropical watersheds, synthesizing remote sensing, biogeochemical, and hydrological modelling approaches applicable to the DRC's peatlands. The analysis reveals that inundation dynamics constitute the primary control on greenhouse gas emissions from peatlands, with daily water level mapping at 100 m spatial resolution now achievable using ALOS-2 PALSAR-2 radar data calibrated against field measurements. Remote sensing indicators, particularly the Normalized Burn Ratio (NBR), demonstrate significant correlation with peat carbon stocks (Spearman's rho = -0.664, p < 0.05) and hydrogen index values (rho = 0.7, p < 0.05), enabling detection of degradation in upper peat profiles. Biogeochemical indicators derived from Rock-Eval pyrolysis, including the immature organic matter index (I-index) and refractory organic matter index (R-index), provide complementary evidence of enhanced decomposition in disturbed sites. The study identifies four categories of vulnerability indicators applicable to DRC's watersheds: hydrological indicators (water table depth, inundation extent, baseflow), biogeochemical indicators (carbon density, decomposition indices, nutrient status), remote sensing indicators (NBR, radar backscatter, vegetation indices), and anthropogenic indicators (deforestation rate, protected area status, concession overlap). Integration of these multi-scalar indicators offers a comprehensive framework for monitoring peatland vulnerability and guiding conservation strategies.

Climate change poses significant threats to rural communities in the Democratic Republic of Congo, where livelihoods depend heavily on climate-sensitive natural resources. The Ngombe Mombangi sector in Mongala Province exemplifies the challenges faced by forest-dependent communities in the Congo Basin, with increasing temperatures, changing rainfall patterns, and growing climate variability affecting agricultural productivity, food security, and overall well-being. This article presents a comprehensive project proposal for strengthening climate change adaptation and mitigation in the Ngombe Mombangi sector, based on empirical findings from two companion studies (Articles 58 and 59) that documented significant warming trends (0.17°C per decade), high precipitation variability, and diverse community adaptation mechanisms. The proposal, titled "Strengthening Community Resilience to Climate Change in Ngombe Mombangi Sector" (SCALE-NGOMBE), addresses the multi-level challenges identified through climate analysis and community assessment. The project has four strategic objectives: (1) Strengthen community adaptive capacity through improved climate information, sustainable agricultural practices, and livelihood diversification; (2) Enhance forest conservation and sustainable management to maintain ecosystem services and support REDD+ initiatives; (3) Strengthen institutional capacity and governance for climate adaptation at local and sectoral levels; and (4) Promote sustainable resource management and environmental protection. The project will be implemented over 36 months through six phases: inception and planning; climate information and early warning; sustainable agriculture and livelihood diversification; forest conservation and sustainable management; institutional strengthening and governance; and monitoring, evaluation, and learning. The estimated budget is $1,500,000, with funding from multiple sources including the Government of DRC, international development partners, multilateral climate funds, and private…

The COVID-19 pandemic has had profound effects on health systems worldwide, disrupting essential health services and altering healthcare-seeking behaviors. For patients with HIV-TB co-infection, who require sustained, integrated care, the pandemic has introduced new challenges to treatment adherence and clinical outcomes. This article examines the impact of COVID-19 on treatment adherence and clinical outcomes among HIV-TB co-infected patients in the East Region of Cameroon through a comparative retrospective cohort analysis. A retrospective cohort study was conducted in 11 health facilities across the East Region, comparing a pre-COVID cohort (April-September 2019; n=109) with a COVID cohort (May-October 2020; n=105). Data were collected through documentary analysis and structured questionnaires. Adherence was assessed using self-report measures. Clinical outcomes were assessed based on treatment status. Results revealed significant differences between cohorts. The COVID cohort had higher adherence (74.3%) compared to the pre-COVID cohort (56.9%) (p=0.007). However, the COVID cohort had more relapses (6.7% vs. 0.9%, p=0.033) and lower respect of COVID-19 barrier measures (11.9% vs. 27.4%, p=0.006). The sex distribution differed significantly between cohorts (female predominance before COVID vs. male predominance during COVID, p=0.010). Department of residence also differed (p=0.021). Other socio-demographic and clinical characteristics remained comparable between cohorts. Multivariate analysis identified cohort period as an independent determinant of adherence (OR=2.86, 95% CI: 1.36-6.03). The study found that while adherence was higher during COVID-19, this was accompanied by higher relapse rates and lower respect of preventive measures. The findings highlight the complex impact of the pandemic on HIV-TB co-infection management, with both positive and…

Douala General Hospital (DGH), one of Cameroon's leading referral institutions, continues to rely heavily on paper-based systems for recording and managing patient information, despite its pivotal role in providing specialized healthcare services. This article presents a comprehensive project proposal for strengthening data management systems at DGH to support evidence-based decision-making and prepare the institution for the integration of digital health solutions, including data science and artificial intelligence. The project is justified by the urgent need to address fragmented data management, inadequate staff training, and limited digital infrastructure that currently hinder the hospital's capacity to deliver high-quality, data-driven healthcare. The project objectives include establishing a centralized and interoperable hospital data management system within 24 months, training at least 200 hospital staff in digital literacy and data analytics within 18 months, upgrading digital infrastructure within 12 months, developing institutional policies and governance frameworks within 12 months, and promoting the routine use of hospital data for decision-making and research. The project is situated within the tertiary sector, with elements of the quaternary sector given its emphasis on knowledge generation and innovation. Potential project partners include the Ministry of Public Health, local universities, the World Health Organization, the African Population and Health Research Center, Data Science Without Borders partners, the Wellcome Trust, the World Bank, and private sector actors. Primary beneficiaries include patients receiving care at DGH, while secondary beneficiaries include hospital staff, the institution itself, the Ministry of Public Health, academic institutions, researchers, and wider society. The estimated project budget is $500,000, covering…

The Democratic Republic of Congo has embarked on a comprehensive reform of its civil service to address the challenges and dysfunctions that have characterized public administration for decades. This article examines the innovations and reform initiatives implemented by the Ministry of Public Service to modernize civil service career management and improve performance. The study employed a mixed-methods approach combining documentary analysis of reform frameworks, policy documents, and strategic plans, with qualitative interviews of key officials at the Ministry of Public Service and the Provincial Division of Public Service in Mongala Province. Results revealed a range of innovations and reform initiatives, including: the creation of the One-Stop Shop to centralize central and provincial services; the introduction of Bankarization for salary payments; the Young Professionals Movement to recruit and train young graduates; the National Commission for the Rejuvenation of the Public Administration to manage career files and ensure renewal; the National Social Security Fund for State Public Agents to provide social protection; and the Reference File of the Public Administration to maintain accurate personnel records. The study also examined the strategic framework for reform, which aims to transform the public administration from an inefficient and dysfunctional system to one that is effective, efficient, and development-oriented. The strategic framework includes three phases: normalization of the current mode of organization, functioning, and management; modernization through the progressive introduction of innovations and best practices; and extension of reform actions to other ministries based on results. However, the implementation of these innovations faces challenges, including resistance…

Peatland ecosystems are highly sensitive to hydro-climatic fluctuations, with changes in temperature, precipitation, and water availability significantly affecting their structure, function, and carbon storage capacity. This article examines the hydro-climatic fluctuations and their impact on peatland ecosystems in the Itimbiri River Basin, Mongala Province, Democratic Republic of Congo, over a forty-year period from 1983 to 2023. The study employed a mixed-methods approach combining analysis of climate data (temperature, precipitation, humidity), hydrological data (water levels and discharge), and land use and land cover change analysis using remote sensing and GIS. Climate data were obtained from NASA's GISTEMP and the Hydrological Reanalysis for the Congo River Basin. Hydrological data were obtained from the Régie des Voies Fluviales. Land use and land cover change was analyzed using Landsat satellite imagery for five time periods (1983, 1993, 2003, 2013, and 2023). Results revealed significant fluctuations in climate variables over the study period. Temperature increased from 23.86°C in 1983 to 26.12°C in 2003, the highest recorded, before declining to 24.68°C in 2023. Precipitation decreased from 1,687.50 mm in 1983 to 1,302.64 mm in 2003, the lowest recorded, before increasing to 2,028.79 mm in 2023. The year 2003 exhibited the most significant climatic perturbation, with the highest temperature, lowest precipitation, and corresponding declines in water surface area (from 237 km² in 1983 to 191 km² in 2003) and vegetation indices (NDVI, NDWI, SAVI). The analysis of hydrological data revealed an overall decline in water levels and discharge over the study period, with the most significant declines…

Financial audit plays a critical role in ensuring good governance and accountability in public utility establishments. Through independent examination of financial statements and internal controls, financial audit provides assurance on the regularity and sincerity of accounts, identifies weaknesses, and makes recommendations for improvement. This article examines the impact of financial audit on governance and performance in public utility establishments, using the Performance-Based Financing Public Utility Establishment (EUP-FBP) in the Mongala Province, Democratic Republic of Congo, as a case study. The study employed documentary analysis of financial statements, budgets, and audit reports for the period 2019 to 2023, combined with analysis of the external audit report for the fiscal year 2022 conducted by AGESFO SARL. Results revealed that the EUP-FBP has a governance structure comprising a Board of Directors and a Directorate, with clear roles and responsibilities. The external audit confirmed the regularity and sincerity of the accounts, with an unqualified opinion. However, the audit identified several governance weaknesses, including contradictions in the statutes, personnel mismatches, and internal control deficiencies. The study found that financial audit has a positive impact on governance by enhancing transparency, accountability, and compliance with regulations. The audit also has a positive impact on performance by identifying inefficiencies and recommending improvements. However, the impact of audit depends on the implementation of recommendations and the strengthening of internal control systems. The findings confirm the hypothesis that financial audit has an impact on governance and performance. The article concludes that financial audit is essential for good governance and performance…

Understanding the trends and patterns of provincial budget expenditure is essential for effective fiscal policy formulation and resource allocation. This article examines the trend and economic implications of provincial budget expenditure in the Mongala Province, Democratic Republic of Congo, over the period 2020 to 2024. The study employed quantitative analysis using simple linear regression with ordinary least squares to determine the general trend of budget expenditures. Data were drawn from provincial budget documents for the years 2020 to 2024, supplemented by macroeconomic indicators from the Central Bank of Congo and the Ministry of Budget. Results revealed a consistent upward trend in provincial budget expenditures, with total expenditures rising from 94.6 billion CDF in 2020 to 282.5 billion CDF in 2024, representing an overall growth rate of 198.6% over the five-year period. The regression analysis confirmed a general upward trend, with the equation Yt = 20,555,651,366.11 + 38,036,813,910.79t demonstrating a positive slope of 38.0 billion CDF per year. The analysis of expenditure components revealed that current expenditures increased from 54.2% of total expenditures in 2020 to 81.8% in 2024, while capital expenditures declined from 45.1% to 17.7% over the same period. The sharp increase in expenditures from 2023 to 2024 (179.6% growth) was primarily driven by increases in current expenditures, particularly personnel costs (100.4% growth), transfers and interventions (383.0% growth), and expenditures related to construction and rehabilitation (454.5% growth). The comparison of the fitted trend line with actual expenditures showed that actual expenditures exceeded the trend in 2024 by 71.8 billion…

Malnutrition is a major public health problem in the Democratic Republic of Congo, with 3.3 million children under five years affected by acute malnutrition. Understanding the socio-demographic determinants of malnutrition is essential for designing effective interventions. This article examines the socio-demographic characteristics of children hospitalized with severe malnutrition in two referral hospitals in the Mongala Province. A descriptive cross-sectional study was conducted in the general referral hospitals of Binga and Bumba in the Mongala Province, including all children under five years hospitalized for malnutrition during 2023 (n=325). Data were collected through documentary analysis of hospital records. Variables analyzed included age, sex, place of residence, parental occupation, religion, dietary habits, and vaccination status. Children aged ≥24 months were more affected at 63.1%. The sex ratio was 1.7 in favor of males. The majority of children resided in rural areas at 68.0%. Most household heads were farmers at 60.6% or unemployed at 39.4%. Complete vaccination coverage was observed in only 52.3% of children, with significant differences between hospitals at 58.5% at Binga versus 41.7% at Bumba. Food consumption was dominated by low-protein local staples: Fuku at 36.9%, Pondu at 33.8%, and Malemba at 29.2%. Differences in dietary patterns were observed between hospitals, with Fuku more consumed at Binga (53.7% versus 8.3% at Bumba) while Malemba was more consumed at Bumba (75.0% versus 2.4% at Binga). Severe malnutrition in hospitalized children in the Mongala Province is associated with specific socio-demographic characteristics including older age (≥24 months), male sex, rural residence, parental farming or…

This article provides a critical evaluation of alternative education responses to the humanitarian and security crisis in Burkina Faso's Eastern Regions, examining the translation of policy frameworks into practice. Since 2015, Burkina Faso has experienced a devastating security crisis that has resulted in the closure of over 5,300 schools, affecting more than 818,000 children and 24,300 teachers. The Eastern Regions, encompassing the Goulmou administrative region and the provinces of Gourma, Gnagna, Tapoa, Kompienga, and Komondjari, have been particularly affected, with the provincial capital Fada N'Gourma serving as both a hub for displacement and a site of resilience in educational provision. Drawing on empirical evidence from the 2026 Certificate of Primary Studies (CEP) examination data, program evaluations, and recent institutional developments, the study examines the range of alternative education interventions implemented in the region, including Accelerated Schooling Strategy Pathways (SSAP), transition classes, bilingual education, and vocational training programs. The analysis reveals that alternative education programs have been instrumental in ensuring educational continuity for displaced and vulnerable children, with interventions such as transition classes and SSAP structures reaching thousands of out-of-school children and facilitating their reintegration into formal schooling. However, significant gaps remain between policy commitments and practice, including coordination challenges, resource constraints, and the need for sustained psychosocial support for both students and teachers. The article argues that effective emergency education requires a multi-dimensional approach addressing not only access to learning but also quality, relevance, and sustainability. The findings suggest that the Second National Education in Emergencies Strategy (2026-2030) provides a…

Local development projects small-scale, community-based initiatives in sectors such as water, sanitation, health, education, agriculture, infrastructure, livelihoods, and governance represent a significant proportion of development spending worldwide. Governments, international donors, non-governmental organizations (NGOs), and community-based organizations invest billions of dollars annually in local development projects, based on the premise that these projects can improve living conditions, build local capacity, and empower communities. Yet evidence on project outcomes is sobering: an estimated thirty to fifty percent of local development projects fail fully or partially, wasting scarce resources, undermining community trust, and damaging relationships between communities and development actors. This persistent failure rate across diverse contexts and implementing organizations suggests that project management capacity at the local level is systematically deficient and that the factors determining success or failure are not well understood by practitioners. This study addresses the central research question: What factors distinguish successful from failed local development projects, and how do these factors interact to determine project outcomes? Employing a sequential mixed-methods design over twelve months, I conducted a retrospective comparative analysis of 120 local development projects (60 successful, 60 failed) across eight sectors implemented over ten years (2014-2023) in a developing economy. Projects were selected from project completion databases of government agencies, NGOs, and international donors, with success and failure status validated through independent evaluation reports. I supplemented quantitative analysis with forty-eight semi-structured interviews with project managers, community leaders, local government officials, and donor representatives, plus detailed case studies of twelve projects (six successful, six failed). Data were…

Digitalization is fundamentally reshaping the accounting profession and the design, implementation, and operation of internal control systems. Technologies including robotic process automation (rpa), cloud computing, artificial intelligence (ai), blockchain, and continuous monitoring systems are transforming traditional accounting practices—moving them from periodic, retrospective, manual processes toward real-time, forward-looking, automated workflows. Yet despite rapid technological adoption, substantial gaps remain between technological potential and realized benefits, with evidence of implementation challenges, control deficiencies, and unanticipated risks. This study addresses the central research problem: what is the impact of digitalization on accounting practices and internal control systems, and how can organizations maximize benefits while managing emerging risks? Employing a sequential mixed-methods design over 12 months, i conducted 28 semi-structured interviews with chief financial officers (cfos), controllers, internal auditors, and it audit managers across 22 organizations (ranging from 100millionto100millionto50 billion in revenue) spanning six industry sectors. I supplemented interview data with a survey of 312 accounting and audit professionals measuring technology adoption levels, perceived impacts on accounting practices (efficiency, accuracy, timeliness, insight quality), and internal control effectiveness (preventive vs. Detective controls, segregation of duties, audit trails, monitoring frequency). Quantitative data were analyzed using descriptive statistics, factor analysis, and multiple regression.The results reveal five primary impacts of digitalization on accounting practices: (1) transaction processing efficiency increased by 65-85% for rpa-deployed processes (invoice processing, reconciliation, intercompany matching) with corresponding error reduction of 45-60%, (2) financial close cycle time decreased from average 8.2 days to 3.4 days (58% reduction) for highly digitalized organizations, (3) real-time reporting capabilities enabled…

Small and medium-sized enterprises (SMEs) play a crucial role in the economic development of Burkina Faso, but they often face financial constraints that can limit their performance and competitiveness. Among these constraints, tax deadlines represent a major challenge, as meeting tax payment deadlines can directly affect their cash flow management. This study aims to analyze the impact of tax deadlines on the cash flow management of Burkinabe SMEs, highlighting the mechanisms by which tax obligations influence cash flows and the strategies adopted to maintain financial equilibrium. The overall objective of the research is to assess how tax deadlines impact the cash flow management of SMEs in Burkina Faso. To this end, the study adopts a qualitative and documentary approach, based on the analysis of scientific articles, institutional reports, official publications, and academic works related to taxation, cash flow, and corporate financial management. This method allows for an in-depth understanding of the effects of tax obligations and the identification of best practices adopted by SMEs to manage their cash flow. The results of the document analysis reveal that tax deadlines have a significant impact on SME cash flow. Periodic tax obligations, such as corporate income tax, VAT, and parafiscal contributions, lead to regular cash outflows, reducing the funds available for day-to-day operations and investments. SMEs, often with limited resources, are particularly vulnerable and may be forced to postpone certain payments, resort to short-term loans, or adjust their investment plans to meet tax deadlines. The study also shows that some SMEs adopt…

In the context of global health governance, low- and middle-income countries (LMICs) face significant disparities in implementing public health policies. This comparative qualitative study draws on a structured literature review and thematic analysis to examine the policies and management strategies of health systems in selected countries (Germany, Brazil, Burkina Faso). Using Braun & Clarke’s thematic approach, five key themes emerged: system performance and inequality, effectiveness of preventive policies, innovative management strategies, persistent structural challenges, and contextual comparisons. Results highlight the importance of context-sensitive governance, leveraging digital innovation, community participation, and stronger inter-institutional coordination. The discussion emphasizes the need to move beyond top-down, normative frameworks toward more hybrid, inclusive, and flexible models. These findings suggest the urgency of reshaping health system governance to enhance resilience, equity, and sustainability.

This study examines strategies for integrating quality assurance, regulatory compliance, and sustainability in construction projects. Employing a sequential mixed-methods design, I conducted 38 semi-structured interviews across 28 projects in 12 countries and analyzed quantitative data from 56 construction projects. Results demonstrate that integrated quality-sustainability strategies significantly outperform traditional quality assurance, achieving 54% less rework, 42% less material waste, 32% lower embodied carbon, and 24% lower lifecycle costs without increasing upfront costs. Six integrated strategies were identified, and the Integrated Quality-Sustainability Assurance Framework (IQSAF) is proposed and validated through three longitudinal case studies. The findings establish that quality and sustainability are mutually reinforcing objectives requiring integrated rather than separate management approaches.

Customer Relationship Management (CRM) tools have evolved from simple contact databases to sophisticated platforms incorporating artificial intelligence, predictive analytics, and omnichannel orchestration. Despite annual global spending exceeding $80 billion, a substantial majority of CRM implementations fail to deliver expected returns, with industry estimates suggesting that 30–50% of CRM projects do not achieve their stated objectives. This persistent failure points to a fundamental problem: organizations treat CRM as a technology implementation rather than a strategic integration challenge. The central research problem addressed in this study is: What are the critical issues, challenges, and opportunities in integrating CRM tools into customer strategy, and how can organizations systematically address them? Employing a mixed-methods design over 10 months, I conducted 28 semi-structured interviews with CRM managers, chief customer officers, sales directors, marketing analytics leads, and IT integration specialists across 12 organizations spanning retail, financial services, telecommunications, and business-to-business manufacturing. I supplemented interview data with a survey of 156 CRM practitioners and analysis of 18 CRM implementation post-mortems. Data were analyzed using thematic analysis for qualitative data and descriptive and inferential statistics for quantitative data. The results reveal seven core challenge themes: (1) strategic misalignment between CRM capabilities and business objectives (reported by 82% of interview participants), (2) data quality and integration fragmentation (76%), (3) user adoption resistance and organizational inertia (71%), (4) metric selection and ROI attribution difficulties (68%), (5) privacy, consent, and regulatory compliance pressures (64%), (6) skill gaps in analytics and change management (61%), and (7) vendor lock-in and platform evolution uncertainty…